oct 15 santa rosa

October 16, 2011 § Leave a comment

you could sure tell in the crowd who has a sense of history, lots of us grayhairs, lots of grayhairedfolk in wheelchairs, with o2 tanks, hearing aids, and canes but nevertheless there for the duration, and the yoot, but who seemed missing were the 40 somethings with their kids…and the nextdoorneighbor kids, but of the ever increasing number (first article said hundreds, now its more than 2500) who showed up many brought their own signs, (and musical instruments)…my two favorites were this is soooooo not over, another one said, and elect statesmen not politicians (ain’t that the truth….) graphically our talkback was the best, biases withstanding


evolution of a poster; learning to talk back

October 14, 2011 § Leave a comment

Who can even sleep, first it’s too many inklings
jammed all in a whirl, (twice I needed to get up jot down some of the formlings leaving room for the new ones not waiting their turn). By the time I finally got to the shop I was in full roar tilt and after a brief show&tell we were on the job having whittled all the cleverness and excess away leaving just the plain old ohmygodaha of it.


As these things have a wont to go I set it upsidedown in a manner of rightside up speaking from what we thought was the originally agreed on idea but by then I’d thrown away all the scribblings and whothehell knew, besides of course it was as it lay pretty doggammed nifty if we so did say ourselves, well except for the backwards B which in our muddle of not sure which way was to be up we didn’t immediately see which in turn (ha) was some part of the consternation and confoundment in discerning the which way of up

I thought it was the other way!

it was the newguy who said the B is backwards, but we heard him without actually listening so it was a while before we sorted it (ha again!) out  andthen it was simply a matter of which letters would hold the red which we tested (using a brayer) before we did the actual run, which of course was two, first the black and then the red


and last night for crying out loud I was awake with the oh hell typographic genius of it, and our small part of taking back the world we live in, or at least righting (or lefting as the case may be) it a bit


back talk

esprit de l’escalier

October 8, 2011 § 2 Comments

it started as part of a rant as a germ on my way to the shop to finish my tithe my thesis my offering to the masters of the trade, of the craft and art of printing listening to kdfc on the radio and hoyt smith was going on as he often does talking to us the listeners as if conversationally about the whackiest interview questions and one of them was do you know a good joke which was, the more I thought of it, not such a whacky interview question at all and a perfect antidote to the news full of hate&derision masquerading as the politics of next year’s presidential race

anyway by the time I got to the shop I was in full roar and before long we’d printed a wee dozen of placards asking

do you know
a good joke

a wee pile

which seemed a perfect riposte to the hackneyed invective, and handy so to speak which

gave way blossomed mushroomed and catapulted me into the series (24) of flashcards, a perfect antidote to the sniffy fine if beautiful and well executed if I do so say myself collection of poems (OR WAS IT TIME) I’ve just finished.

which is now bound with plastic combs and presents itself as

TIP of The Tongue

rejoinders for everyday use
in everyday use

in defense of civil discourse

judi goldberg; ed.

and on the back cover describes itself as:

an assortment of ripostes, insinuation, nudges &
gasps offering a variety of civil responses
for any intteraction

use Tip of The Tongue Rejoinders to
ToTTR ® away from silence

judi goldberg ©here.say. Sebastopol, CA

available at Iota Press for $10.00 (my sweet husband says that’s not enough) $12.00—unless of course you were lucky enough to buy futures—as long as the short supply lasts

one should never again be a victim of esprit de l’escalier or treppenwitz, or absent a shred if not a sense of humor cause it’s gonna get worse, before it gets worse



October 6, 2011 § 2 Comments

pulling down the font menu which really is a typeface menu a font being the entire collection of sorts in the box as it was and still is in the foundries and print shops I salute Steve Jobs who in our (mostly) day and age opened this world of letters which we thought we knew all about and allowed us the magnificent luxury of pulling down a ‘font’ menu to choose typefaces, his appreciation having come from the art of calligraphy

oh to be so remembered for such wizardry with letters & what they will have wrought, thank you steve jobs

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